Riding came before the business of mountain biking, and that’s how it should always be. Friday rides are seen as being vital to maintaining a connection with friends, the riding community and the trails that inspire Chromag’s products. While many mountain-bike companies organize regular lunch or evening rides, few commit to expending an entire day of the work week riding. The stories from the rides have become local folklore and are occasionally fodder for a good ribbing. Some days, it might involve lots of hike-a-bikes to access rarely ridden trails, while other days it’s a youthful rally with everyone good-naturedly jostling one another on the most technical parts of the trail. The breakfast host is more often than not assigned the title of ‘ride captain’ and selects the day’s route. The cast of characters couldn’t be more diverse, but one thing is certain: Everyone is up for anything and most rides become an epic affair in some way. Anyone is welcome, but usually newcomers are brought into the fold by a senior Friday rider. You don’t have to be a Chromag employee or ride a Chromag bike to take part. As riders drift in, lighthearted banter fills the room with the latest gossip. Someone cooks breakfast (everyone is expected to hose at some point) and brews copious pots of coffee to wash down the plates of fuel. Now it’s become a sacred gathering dedicated to friendship and riding.”įriday rides have always been an all-day affair. It happened three or four times in a row and so we just kept doing it. We got together for breakfast and it just so happened other friends were there, so we all rode together. “It started when Darcy Burke and I had a day off work and decided to go riding.
On Friday–every Friday–staff and friends of the Whistler-based frame and components company spend the day riding.Ĭhromag’s founder Ian Ritz didn’t plan it this way, but now it’s an inviolable rule that Fridays are devoted to the trails. At Chromag Bikes, however, the weekend starts a day early. PHOTO: Margus RigaįOR MOST OF US, FRIDAYS ARE SPENT WATCHING THE CLOCK, waiting anxiously for the workweek to end.
#Chromag clocker zip
These have an adhesive applied, but also slot for zip ties if they come unstuck years down the line, or if you want to apply it to another frame.Well, not JUST riding. It’s one of our most unique frame features and has been copied by other frame makers.Īll Chromags now ship with our injection moulded chain stay protector to help keep the paint fresh and the noise low. Over time we refined this to minimize weight by arranging our chainstay layout asymmetrically and reducing the yoke to a minimal size. Our first versions were huge CNC yokes that bridged the entire front end of the chainstays. Our ‘Yokel’ design is a small machined junction on the chainstay that helps accommodate both tire clearance and chainring clearance. All 2017 models (excluding Monk and Nice Dreams) will follow the 148mm boost spacing. Our 12mm dropouts are accurate and tough and feature a removable derailleur hanger with a sturdy interface for strength and reliability. Whether it’s a cast bronze, or polished stainless steel, water cut aluminum or a 3D CNC carving, each one represents our commitment to detail.Īs 12mm through axles have proven to be solid, reliable and convenient, we have committed most of our models to utilize this format. Our head tube badges have changed over the years and are an indication of the time each bike was made. The head tube badge is the finishing touch so we’ve always made a point of taking the time to do something interesting with it. Call: 60 Email: pricing applies to all US and International purchases.
We are happy to answer all your questions about our bikes and products. To purchase a complete build, please contact us directly. (Magna40 Rims for 27+)īuild options are subject to availability and liable to change without prior notice. (Magna40 Rims for 27+)Ĭhromag 29" Phase30 Rims / Chromag R4 Hubs. Rock Shox Lyrik Select 160mm Boost 110x15mmĬhromag 29" Ally Rims / Chromag R4 Hubs.